Services — Design & Communication Collateral
Pitch Deck Design Agency
Ellington & Vale is a pitch deck design agency for founders raising from seed through Series C. We design decks that are built to be read by an investor in six minutes and to hold up under the follow-up questions that come after — which is a different brief from making slides look good.
Most pitch decks fail before design is even the issue. They fail on narrative — the order the ideas arrive in, what gets emphasised, what gets left out. Design without that underneath it is decoration on a document that was never going to work.
Narrative before design
The most common mistake in this category is starting in the design tool. A deck assembled slide by slide in Figma or PowerPoint before the story is settled tends to read like a list of facts about the company rather than an argument for investing in it — because that is exactly how it was built.
We work the story first: what the investor needs to believe by the end of the deck, in what order, and what every slide is doing to move them toward that. Design decisions — what gets a full slide versus a bullet, where the market-size slide sits relative to the traction slide, how much is said versus shown — follow from that structure. A deck can be visually accomplished and still fail if the twelfth slide undoes the argument the third slide made.
Investor decks: seed to Series C
The core of this service. Problem, solution, market, product, traction, business model, competition, team, ask — the standard sequence, and the judgement is in what each stage of fundraising actually needs emphasised. A seed deck is selling a team and a wedge into a market that mostly doesn't exist yet as evidence. A Series A or B deck is selling a set of numbers that need to survive scrutiny, and the deck has to hold up when a partner reads it alone, without the founder in the room to fill gaps verbally.
Financial and data slides
This is where founders lose investors, more often than the idea itself. A financial slide with too many numbers reads as either padding or evasion. One with too few reads as unprepared. The craft is in deciding which three or four numbers actually carry the argument — unit economics, growth rate, the metric specific to your category that an investor in that category will look for first — and building the rest of the model into supporting material rather than the slide itself.
Sales and capability decks
The same discipline applies beyond fundraising. A sales deck for a large account, or a capability deck for a new business pitch, runs on the same principle: a reader forms a judgement in the first few slides, and everything after that is either confirming or fighting that first impression. This widens who this page is for beyond founders raising capital — any team whose deck is the first thing a decision-maker sees before deciding whether to take a meeting.
Formats and handover
Delivery in PowerPoint or Google Slides as standard, Keynote on request, and a presentation-ready PDF for circulation. Editable source files, not a locked export — a deck that a founder cannot update themselves the week before a board meeting is not a finished deliverable, it's a dependency.
What determines the timeline
We don't publish a price list, because a ten-slide refresh and a full data-room-ready deck built from a first draft are different jobs. What we can tell you plainly is what moves the timeline and the effort involved.
How much of the narrative already exists. A founder who has already worked out the story is buying design and structure. A founder starting from a blank page is buying both — and that's a longer, more collaborative process, not a shorter design job with extra steps.
How much of the financial model is decided. If the numbers are settled, we're building slides. If they're still being worked out, that has to happen — with you, not for you — before the deck can be finished honestly.
Number of slide variants needed. A single investor-facing deck is one job. A full set — investor deck, one-pager, appendix, sector-specific versions — is a larger scope.
How close you are to a raise. Founders come to this page on a deadline more often than any other service we offer. Tell us the timeline and we'll tell you honestly whether it's workable before you commit to anything.
FAQ
- How much does pitch deck design cost in India?
- We don't publish a rate card — the range between a light refresh of an existing deck and a full deck built from scratch with the financial model still in progress is too wide for one number to be honest. Tell us where you are and what you need, and we'll tell you what it involves before any commitment.
- How many slides should a pitch deck have?
- Most investor decks that work land between 10 and 15 slides. Fewer and the story is usually under-argued; more and you risk losing the reader before the ask. The right number depends on stage — a seed deck can run leaner than a Series B deck carrying more proof points.
- How long does a pitch deck take?
- Days, not weeks, once the narrative and numbers are settled — design and build move quickly against a clear structure. The variable is almost never the design time; it's how much of the story and the model still needs to be worked out first.
- Do you write the content, or only design it?
- Both. Narrative comes first on every deck we build — the story and the structure are worked out before any slide is designed, not handed to us pre-written. That's the whole premise of how we approach this service.
- Will I get editable files?
- Yes. Source files in the working format, not a flattened export — the deck stays yours to update.
Your Next World
Let's create something distinctive.
Tell us what you are building. We will help give it the clarity, character and presence to be recognised.