Journal
Notes on building distinctive brands.
Perspective on strategy, identity and the creative decisions that shape how a brand is understood.
The Journal is a place for the questions behind the work: how brands earn attention, hold their position and make each interaction feel part of the same idea.
Latest writing
How to Make Your Stall Stand Out at Carpe Diem Exhibition, Karnal
Exhibiting at Carpe Diem, Noor Mahal Karnal on 20 September? Branding tips to attract more visitors and turn them into loyal customers.
Read the article →Top Advertising Agencies in India (2026)
A current list of India's major advertising agencies: updated for the 2026 network consolidation that retired the DDB, FCB and MullenLowe names.
Read the article →Top Digital Marketing Companies in India (2026)
A current list of India's major digital marketing agencies, with ownership stated, including which well-known "independents" have quietly been acquired.
Read the article →Top Branding Agencies in India (2026)
India's branding agencies and design consultancies, grouped by what they actually do (strategy, identity, packaging), with ownership and locations verified.
Read the article →