About Ellington & Vale
A studio for brands with ambition.
We bring strategic thinking and creative expression together to make brands clearer, more distinctive and more memorable.
Ellington & Vale is a branding and creative studio built around a simple belief: a good idea becomes more valuable when every expression of it works together.
We work across strategy, identity, campaigns, packaging and digital experiences to build brand worlds that feel coherent from the first impression to the lasting memory.
Who we are
Ellington & Vale is led by Gaurav, working as a single studio across brand strategy and the marketing disciplines that put it to work, rather than as separate specialist teams handed off between each other.
The studio is built around a specific bet: that the senior person who understands a brand's strategy should be the same person doing the work, not someone who exists to win the pitch before handing the account to someone more junior. That's a structural weakness in how larger agencies are often run, not a criticism of any one of them, and it's the reason E&V is built the way it is.
How we work
Positioning before anything visual.
Every project starts with the strategic question, what is this business for and to whom, before a single design direction is explored. Skip this step and you get a brand that looks resolved and isn't.
One team, start to finish.
The person who does the strategic thinking is the person who designs the identity and the person you speak to throughout. There's no separate pitch team and no handover partway through to someone you haven't met, which is the most common complaint about agency relationships at every size, and one of the few things we can structurally guarantee rather than promise.
Guidelines, not just deliverables.
Every identity project ends with a system built to survive the next hundred pieces of material we won't be the ones making, not a folder of final files with no instructions for what comes next.
We'll tell you when the answer isn't a rebrand.
Sometimes the real problem is positioning, not the logo, or the product, not the marketing around it, and the honest answer costs us a sale more often than it should.