Services: Performance & Digital Marketing

Digital Marketing Agency

Ellington & Vale is a digital marketing agency working across paid acquisition, content, ecommerce and lifecycle marketing for Indian brands. What makes this a studio rather than a services list: the marketing is built on the brand, by the people who built the brand.

The seam most companies live with

Most businesses experience brand and marketing as two separate vendor relationships. One agency decides what the company stands for. A different one spends the media budget. They meet quarterly, disagree about tone, and the customer receives two different companies.

That seam is expensive in a way that never appears on an invoice. Campaigns that don't sound like the brand. A brand book nobody running the ads has opened. Positioning that was decided once and is contradicted daily by the channels doing the talking.

We built the studio to not have that seam. It is the reason our digital work sits under the same roof as the brand work rather than beside it.

What we do

[Performance marketing](/performance-marketing-agency): paid acquisition across search, social and marketplaces, measured on what an outcome costs rather than on impressions.

[PPC and SEM](/ppc-agency): Google Ads, shopping and paid search managed to a cost-per-acquisition target, landing pages included.

[SEO](/seo-agency): technical, content and authority work measured on qualified traffic, not ranking screenshots.

[Lead generation](/lead-generation-agency): qualified pipeline for B2B and considered purchases, measured on what closes.

[Content marketing](/content-marketing-agency): search-led editorial, video and social content, with strategy settled before production starts.

[Ecommerce marketing](/ecommerce-marketing-agency): D2C and marketplace acquisition and retention run on one P&L rather than as separate accounts.

[Email marketing](/email-marketing-agency): lifecycle flows and campaigns, measured on revenue per recipient rather than open rates.

[WhatsApp marketing](/whatsapp-marketing-agency): Business API, opt-in audiences and message flows built to stay inside platform policy.

[Mobile app marketing](/mobile-app-marketing-agency): install campaigns, App Store Optimisation and retention.

Sectors we work in

Some categories change the work enough to be worth treating separately: [healthcare](/healthcare-marketing-agency), where what may be claimed is regulated; [B2B and industrial](/b2b-marketing-agency), where the sale is long, technical and decided by a committee; [real estate](/real-estate-marketing-agency), where lead quality matters more than lead volume; [hospitality](/hotel-marketing-agency), where the commercial objective is usually reducing aggregator dependence; and [fashion and lifestyle](/fashion-marketing-agency).

Where we work

Delhi NCR is home base, and the same team runs this work across Haryana and the wider NCR: [Gurgaon](/digital-marketing-agency-gurgaon), [Karnal](/digital-marketing-agency-karnal), [Panipat](/digital-marketing-agency-panipat), [Kurukshetra](/digital-marketing-agency-kurukshetra), [Ambala](/digital-marketing-agency-ambala) and [Yamunanagar](/digital-marketing-agency-yamunanagar).

How we decide where the money goes

Not by channel preference. By where the constraint actually is.

A brand with a conversion problem does not need more traffic. A brand with excellent conversion and no visibility does not need a redesign. A brand acquiring customers profitably who never return has a retention problem wearing an acquisition problem's clothes. Diagnosing which of those you have is the first piece of work, and it frequently produces a smaller recommendation than the one the client came expecting.

What we measure

Cost per acquisition and return on ad spend where a transaction exists. Contribution margin where we can get to it, because a growing top line with a shrinking bottom line is not growth. Pipeline contribution rather than lead count in B2B. Revenue per recipient in email.

What we don't report as achievements: impressions, reach, or engagement on a post. Those are inputs. Some agencies build entire monthly reports out of them.

What determines the cost

No published rates. What drives it: monthly media spend under management, how many channels are running, how much creative and content production is included, and whether measurement and tracking are already set up correctly or need building first.

Tell us the budget and what you're trying to move, and we'll tell you honestly whether it's workable, including if we think it isn't.

FAQ

What does a digital marketing agency do?

Runs a brand's paid and owned online channels, such as search, social, marketplaces, email and content, against a commercial objective. The range varies enormously between agencies; ours is listed above.

How is digital marketing different from performance marketing?

Digital marketing is the whole of a brand's online activity. Performance marketing is the paid subset where spend maps directly to a measurable outcome. Every performance agency does digital marketing; not every digital agency does performance.

Do you work with brands outside Delhi NCR?

Yes. We work with clients across India — most digital marketing work doesn't require being in the same city, let alone the same room.

Do we need brand work before digital marketing?

Not always, and we'll say so when you don't. But marketing spend on an unclear brand is buying attention for a message that isn't settled, which is how brands end up with rising costs and no compounding return.

How much does digital marketing cost in India?

No published rates: see above for what drives it.

Talk to us about digital marketing →