ELLINGTON & VALE

Every brand says something. We make sure it's the right thing.

Fashion, Beauty & Consumer: Ellington & Vale

Fashion, Beauty & Consumer

Veldrin, Seranti, Duverne

See more: Fashion, Beauty & Consumer
The Practice

What we build.

From the first strategic question to the final expression, we bring the disciplines together around one idea.

25 capabilities. One integrated practice.

Explore all capabilities →

What we do

  1. Brand strategy and identity.

    Positioning, naming, visual identity, packaging and the guidelines that hold a brand together as it grows. This is the core of the studio: the work everything else is built to express.

  2. Digital marketing.

    Performance marketing, content, ecommerce marketing, PPC and SEM: the paid and owned channels that put a brand in front of the customer it was built for.

  3. Advertising.

    Campaign development and creative that carries a brand's positioning into market, rather than reinventing the brand's voice every time a new campaign ships.

  4. Web design.

    Websites and mobile app marketing built as the place a brand's strategy becomes something a customer can actually use, not a brochure sitting apart from the rest of the system.

  5. Design.

    Packaging, pitch decks, annual reports and the wider range of applied design work a brand needs beyond its core identity.

Selected work

  1. Brand system and website for an industrial measurement company.

    Client confidential

    Positioning, strategy, story, identity and website brought into one coherent system for a company selling into OEM and manufacturer buyers.

  2. Brand system and catalogue for a fine jewellery house.

    Client confidential

    Brand direction, guidelines and a catalogue built to be the brand's representative in every room a salesperson isn't in.

  3. Packaging system for single-origin Indian spices.

    Studio concept

    A structural response to a category-wide trust problem: verification designed into the pack itself, not asserted on it.

  4. Series A investor deck for an agri-fintech.

    Studio concept

    A 14-slide deck built around one argument: that lending to smallholder farmers is a measurement problem before it's a credit problem.

  5. Annual and ESG report system for a listed renewables company.

    Studio concept

    Treating mandatory BRSR disclosure as the most persuasive asset a renewables company owns, not a compliance appendix in 7pt type.

  6. Identity system for a leather goods and ready-to-wear house.

    Studio concept

    A permanent-collection brand built against luxury fashion's convergence on the same geometric sans wordmark everyone else has adopted.

See the full portfolio →

FAQ

What does a branding agency do?
A branding agency builds the strategic and visual foundation a business runs on: positioning, naming, identity, guidelines, and, in our case, the marketing work that carries it into the market. More on what that means in practice.
What is the difference between a brand and a company?
A company is the legal and operational entity: what's registered, what's sold, who's employed. A brand is the perception that forms around it: what people believe the company stands for, and why they'd choose it over an alternative. A company exists whether or not anyone thinks about it. A brand only exists in someone else's head, which is exactly why it has to be deliberately built rather than left to form on its own.
How much does branding cost in India?
Projects are scoped individually based on the ambition, complexity and requirements of the work — a naming project and a full brand-and-digital system are different scopes with different costs. Cost is driven by how much of the system you need built (identity alone versus identity plus packaging plus digital), how much existing material we're working from versus starting clean, and how many stakeholders are involved in sign-off. Tell us what you're trying to solve and we'll give you an honest read before anything is committed. More on how branding is typically priced in India.
How long does a branding project take?
It scales with scope: a focused identity refresh moves faster than a full positioning-to-digital system built from nothing. We'll give you a real estimate once we understand what's needed.
Do you work with businesses outside Delhi NCR?
Yes. We work with clients across India — most brand and digital work doesn't require being in the same city, let alone the same room.